Rules for Vendor Briefs

Submission rules and guidelines for Vendor Briefs

The Vendor Briefs section of Litigation Support Today provides prospective advertisers with an opportunity to briefly introduce a brand new product, latest upgrade, improvement or late- breaking development to readers of the magazine. Items for Vendor Briefs must be about something genuinely “new,” not a rehash of an item or a general description of company benefits. Vendor Briefs are not “free ads” and LST editors will closely review each item submitted to 1) assure that the content is indeed about something new; and 2) to edit the text so that the writing and style conform to the editorial standards established for this section.

The Vendor Briefs section is limited to only a few pages in the magazine, therefore it is important to submit items as early as possible in order to be considered. Furthermore, due to space limitations, if a company has received a Vendor Brief listing in an earlier issue during the year, any new submissions from such company are considered to be at the “back of the line.” They may not get included until other companies who have not yet been published get their chance. The Editors will exercise their judgment on which items are of most value and interest, and which will be included. All items submitted are subject to rewrite by The Editors to eliminate excessive “puff” or to rephrase them more suitably for readers. Items submitted to Litigation Support for this section become the editorial property of the magazine and no proofs or previews will be supplied to advertisers for approval.

Size:
Items submitted for Vendor Briefs must be limited to 100 words of text.

Style:
Copy should be clear and concise, written in third person objective, double- spaced and submitted in Word.doc or rich text format. Avoid excess use of adjectives and superlatives . Do not make claims without independently supported research or attribution. Keep contact information at the end of the item, brief and in following format: Contact: [name], [email], [telephone] [website].

Illustrations:
Logo or small image may be submitted in hi-res jpg format, but due to limited space there is no assurance that any such images may be used in any issue.

Selection:
Items selected by The Editors for inclusion in Vendor Brief s are based solely on the editor’s determination of relative value to the reader. Whether a company is or is not an active advertiser does not matter. Items are judged primarily on their importance to the reader as well as their timeliness.

Contact:
Send Vendor Briefs items for consideration to:

Deadlines:
Vendor Briefs should be submitted, at least two weeks before regular closing dates for advertising space reservations so that editors have sufficient time for reviewing and editing.